Fix the data layer behind the work.

We clean the record structure behind the system so bad fields, duplicates, and sync gaps do not undermine the work.

Signal

Status

Review

Work system

The work stays practical: see what is happening, reduce manual drag, and keep the system clear enough to improve.

What improves

Built for operating clarity, not service-menu sprawl.

Cleaner records.

More reliable segmentation.

Better automation inputs.

Work included

CRM cleanup.

Field mapping.

Data quality checks.

Signals to make visible

Duplicate rate

Missing fields

Sync reliability

The goal is a practical view of the work so staff can respond, hand off, respond, and improve the route without guessing.

Working session